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The History of Ugly Potato Day
In 2022, Heppell’s Potato Corp took a meaningful step to give back to our community by opening our farm and offering our imperfect potatoes free of charge. That first day, just 12 people showed up.
Since then, we have hosted nearly two dozen similar events, that attract over 15,000 people. Through partnerships with other local farms, each event can see us giving away 250,000 pounds of potatoes, carrots, squash, beets, apples, tomatoes, brussel sprouts, bread, cabbage, cucumbers, garlic, and other veggies and perishables!
As farmers, we understand that 20% of our community struggles with food insecurity. We firmly believe it is our responsibility to help address this need by sharing our ‘misfit’ produce.