What happens when a farmer picks up a phone and starts sharing what’s really happening on the ground? For me—it changed everything.
Back during COVID, everything shifted. Like many farmers, we were facing serious challenges—one of the biggest being a fight to save a piece of farmland from development. Around that time, I noticed something interesting: people with barely 100 followers were going viral on TikTok. It wasn’t about fame—it was about the message. So I gave it a shot.
My third post ever? It went viral.
From there, I leaned in. I started sharing what farm life really looked like, and to my surprise, people wanted to see it! Hundreds of thousands of followers joined across TikTok, Instagram, and YouTube. But more importantly, the momentum helped us protect that land—and it sparked something much bigger.
Social media gave me a platform.
In 2023, I launched Ugly Potato Day, a community-driven event celebrating “imperfect” produce and supporting food access. That day started online, but it came to life because people connected with the message. I realized: storytelling in agriculture isn’t just powerful—it’s necessary.
After three years of building a farm-based brand online, I’ve learned a lot: what works, what doesn’t, and the things I wish someone had told me from the start. That’s why I’m launching this Patreon.
This Patreon is the resource I wish I had when I started.
Inside, I’ll be posting behind-the-scenes looks at my process, deep dives into content strategy, tips for filming while farming, and honest takes on what it’s really like to grow a digital presence while working the land.
There’s a small monthly fee to help keep things running ( and pay for some support behind the scenes). But my goal is simple: share the best tools and create a space where farmers can thrive online.
If you're a farmer, grower, or ag worker thinking about sharinzg your story online—or already trying to—you’re in the right place. 🌱
My Patreon is launching Monday 16th of June 2025. Hope to see you there and grow together!